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About Serend

flowerSerend is a US-based consulting firm specializing in market entry to Japan and Asia. The market landscape and business practices in the region present many challenges.   Serend can help you navigate these challenges to enter and build a successful business in Asia. We provide comprehensive market entry support through our years of experience in the region and an extensive network of both enterprise-level customers and startups in the US and Japan.

Our team of experts works together on a project-by-project basis to provide clients the capacity and expertise required.

Serend Team

Miyoko Oki


Miyoko Oki has over 15 years of experience in the high tech industry, covering broad areas from enterprise software to mobile applications. Throughout her career she has consistently managed projects in business development and execution between the US and Japan. Miyoko has an in-depth understanding of both American and Japanese business practices, developed through many years of hands- on experience supervising international marketing and technology projects.

Prior to coming to the US, she was responsible for channel marketing at IBM Japan Software group. In Silicon Valley, she has held global business development positions with IT companies such as Itochu Technology Inc. and Symantec. Based on her years of industry experience, she joined venture firm SunBridge Global, where she helped many Japanese startup companies develop their US-based business.

Ray Grieselhuer


Ray Grieselhuber is the CEO and Co-Founder of Ginzamarkets, Inc. Both Y Combinator and 500 Startups invested in Ginzametrics. Meanwhile, Ray is an active member of the 500 Startups network, mentoring startup founders on topics such as SEO, digital marketing and fundraising. Prior to founding Ginzamarkets, he was Chief Architect and Director of Product Development at Covario, Inc.

Robert Eberhart, Ph.D.


Robert N. Eberhart is an Assistant Professor of Management at Santa Clara University and an STVP Fellow at Stanford University where he directs the Santa Clara / Stanford Project on Japanese Entrepreneurship. He is also a visiting professor at Kobe University and research associate at Columbia University. His research interests focuses on theories of institutional change and role of institutions on new venture performance.

Before resuming his academic career, he was the founder and CEO of a successful Japanese company that distributed wine throughout Asia. He also held senior management positions in the semi-conductor industry.

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