Serendipity is not just luck.
It’s something we make happen.
Serend helps companies find market serendipity by connecting ideas, people, and resources.
Vision
Serendipity means the ability to find something new and valuable at a moment’s notice, not by chance. To achieve this, strategic selection of information and flexible thinking are prerequisites.
Observe the present to guide the future
Communicating Trends in Technology, People, and Society from Silicon Valley
Repurpose Global Business
Service
The process of expanding any business into a new market goes through three distinct stages: Research, Strategy, and Development. Serend leverages an extensive network of resources to guide your company through each of these stages to success.
We make serendipity happen.
1.Research
Market Research & Feasibility Study
The market landscape in Japan and Asia is unique and it can be challenging to find your niche—even for products that are successful elsewhere. As the first step to market entry, Serend conducts market research and feasibility studies to assess how your product fits into the target market.
2.Strategy
Market-entry Strategy
Once your product’s position in the target market has been pinned down, we will develop a market-entry strategy that includes tactics for organizational development, local alliances (strategic alliances, joint development, joint ventures, investment, etc.), sales and marketing, and operations.
3.Development
Product and Sales Channel Development,
PR and Marketing Strategy
Products often need to be customized or recast for Japanese and Asian markets, and local partnerships may provide the foothold necessary to flourish overseas. Serend will help you adapt your product to the target market, build alliances with complementary local business partners, and develop the most advantageous sales channel. We will then use our expertise to execute an effective marketing and PR program to maximize your results.
Access
Serend is based in the Plug and Play Tech Center
Contact
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